Jon Ward Consulting Services
BRANDING QUESTIONNAIRE
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WELCOME!
There are 51 questions.
Please note: the questionnaire must be completed in one sitting.
Brief answers are welcome!
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As briefly as possible, how would you describe the opportunity you are offering to participants?
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As briefly as possible, how would you describe the Telus products/services your participants will be selling to consumers?
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What's the current centerpiece or "hero" product or service your participants will be offering to consumers?
(Brief factual description).
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As simply as possible, describe the (realistic) transformation most participants can expect in their lives.
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What are the top 3 to 5 benefits participants will get from enrolling in your opportunity?
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So far as you can define it, what is the key idea or concept that ties together everything you offer to participants?
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How would you describe the income opportunity market where you operate? For example, is it growing or shrinking? Over-crowded or under-served? Fast-changing or relatively stable?
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What are the most important current trends that you see in your market?
(Examples: Important new entrants, innovative concepts, changes in attitude, regulatory impacts, etc.)
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Direct competitors apart, how else are people trying to solve the problem your opportunity addresses? What are their next-best alternatives?
(Your answer may include specific income-opportunity brands.)
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What are the strengths of your competitors and the next-best alternatives people are using?
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What are the weaknesses of your competitors and the next-best alternatives people are using?
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What makes your solution different and better compared to your competitors and the next-best alternatives?
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What are the key demographic characteristics of your target audiance?
(Age range, gender balance, socio-economic status, etc.)
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What other audiences should you bear in mind as you develop your brand?
(Examples: media, future partner corporations, influencers, etc.)
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In one or two simple sentences, what is the mission of your company? Why do you exist, apart from making money?
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If you had the power to change the entire income-opportunity industry, what is the single biggest change you would make?
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What promise does your brand make? What can participants always count on you to deliver?
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How did your company come to be? What is your inspiring story, told in one or two sentences?
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What is the quality of experience that your brand seeks to provide, whether participants are engaging in sales & recruiting, getting trained, interacting with each other, or communicating with your company live or online?
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What emotions do you want your participants to feel when they interact with your brand?
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How would you describe the ideal "personality" of your brand? What is the tone, feeling or character you want to project?
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Please rank these traits in order of importance for your brand: A Expert & masterful. B Fun & friendly. C Inspiring & empowering. D Exciting & daring. E cool & stylish.
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Which brands, in your field or elsewhere, come closest to modeling the qualities your brand should have?
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What are your key brand assets? (Examples: unique intellectual property, experienced leader, existing online following, etc.)
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Beyond the opportunity itself, how do you want your company to be seen? How would you like participants to describe the company?
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Do you provide (or plan to provide) any kind of personal development education beyond strictly business training for the opportunity? If so please briefly describe.
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What additional names, if any, have you considered for your brand? For example, a name for distributors, or rank names
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How can you best prepare your brand for market changes to protect it from future competition?
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